3 Tips To Engage Visitors On Your Website For Long

We live in a world of instant gratification and infinite distraction. From steady streams of information to regular interruptions from our smartphones, it is not shocking that the human attention span is now less.

Every website’s goal is to cut through that noise, grab a user’s attention and hold on to a longer period. Longer visits just do not translate to more engagements and conversions but also they mean that better search rankings on search engines.

Let’s take an example, Google loves the websites that keep people involved, and they heavily favor and give reward you according to your websites’ performance. So, keeping visitors on your website for the longest amount of time is incredibly important when it comes to being found on the page of Google.

With this, here are some of the points which help to make you understand the ways of involving users and keeping visitors on your website for a longer period:

  1. Making more involving content:-
  • If you have somehow clicked apparently harmless link only to find an unwieldy block of text, then you should be able to understand how important readability is in keeping visitors.
  • If the simple act of reading your content feels tough to understand, then users would leave the website.
  • To make your information easy to find, you ought to try to use bullets and descriptive subheadings also.
  • It is pretty well known that most of the people do not actually read on the web, they just scan and pick up the bits and pieces of what they are looking for.
  • So, you should create more involving contents for your visitors and significantly reduce the bounce rates too.
  1. Content should be unique:-
  • Grab visitors from going them and fetch their attention with clear messages and relevant content.
  • With all of the cookie-cutter templates and listicles, your readers paddle through on a daily basis, it is so much complex to make your website stand out from the crowd.
  • So, be imaginative in your posts and develop a unique & awesome voice or your website.
  1. Using Multimedia in your content:-
  • It is known to you that multimedia files tend to hold the viewer’s attention for a longer time.
  • Your visitors might not sit down and read a lot of words in your article, but they may listen to all of the same content in a single visit if it is conveyed via a video or audio.

Thus, hope this article gives you something insights on how to keep your visitors for a longer time on your website. With a bit of due diligence and following these best practices, you can engage those abandoning visitors and convert them into customers.

 

5 Must Have Things For a Developing Website

Planning a new website design for your business can be daunting. There is not a one size which fits all solution, but there are a few basic functions and content sections you should create to make it an effective marketing tool.

1. Contact Details Must be Everywhere
It seems simple, but a lot of companies miss this. Include the contact number you want people to call for inquiries, preferably at the top of each page. Also, Include a clickable “Contact!” CTA that either opens an email client or links to your contact form. Make sure you’re utilizing easy-to-use contact and inquiry forms throughout your site.

2. A Blog
All digital, social, and other online marketing requires quality content. So, if you’re having any online marketing effort, you should start with a blog. To get maximum SEO benefit, your blog should be listed under your domain instead of off-site through a service like Blogger.com.

Benefits include:

  • Search engine optimization (SEO)
  • Communications channel for your company that produces content shareable on social sites.
  • One way to establish your company as an expert in your industry and connect with your customers.

3. Testimonials
Potential customers need to trust you before choosing to work with you. According to a WebDAM Solutions, customer testimonials have the highest effectiveness rating for content marketing at 89%.

Use your website to build your credibility by sharing your expertise and successful track record with clients and customers. Often, a testimonials page is one of the most visited pages on sites we create for our clients. When you do get testimonials, ask your clients for permission to use their real names. Real endorsements from recognizable businesses and organizations means a lot more than an anonymous testimonial.

4. SEO Strategy
The customers who know your name can search your website, but what about people that don’t? Optimizing your site with relevant keywords that match a searcher’s intent is important for website traffic and generating leads. This is all part of an intelligent SEO strategy.

To help with your SEO strategy, there are some best practices you can implement when building out new pages.

  • Write your titles and meta descriptions with SEO in mind, making sure you use relevant keywords in both.
  • Keep your URL structure concise, easy to follow, and incorporate keywords.

5. About Us Section
People care about who they’re doing business with, which is why sharing your story and “why you do what you do,” can make a actual difference when trying to attract business.

An “About Us” section on your website is a great approach to tell your company’s history, your mission, and outline your goals for the future. Consider including your founders, current business leaders, and further information about your team.

Methods For Increasing Leads Prospects While Blogging

Blogging is believed to be the best way for a website for generating quality leads these days but this believe is incomplete without proper strategy. Blogging helps a website to describe the products and services as per need of the customer which has a good impact on the “purchase motivation”. Now, the question is “What to write on the blogs?”; sharing company highlights including awards, picnics, annual day & other work environment qualities enough to nurture good leads? Are such blog posts really helpful in selling your service or products? I think these questions have already a image in your mind where you have excluded them, now, then what are the basic points or strategies to create a highly impactful, helpful, informational & attractive blogs?

Some points to ignite your website blogs:

Fulfill Buyer’s Interest:

A blog content must be focused on the Buyers interest, for this as a content creator, we try answering queries in the mind of buyers like why, what, how to; A service or product descriptive blog post not only educates the buyer about our business but also clears the challenges a client or a buyer is facing while making a purchase decision.

Feedbacks From Existing Customers:

A company or brand can increase trust in their new buyers by sharing feedbacks of already existing customer. Imagine, how impactful it can be if you share an interview of your existing customer where the obstacles in the mind of customer before purchasing your service & satisfaction after that could be shared!

Focus on a Specific Part:

A blog post focusing a particular topic creates a precise or valuable content which concisely addresses a particular challenge of a buyer. These types of posts would always resolve issues of a particular targeted audience, technically such posts are attractive to search engines, also as it helps search engines to understand the specific target of the posts and ranks them accordingly.

Need To Have SEO Friendly On-Page Elements:

SEO factors which must not be compromised for making a better search engine appearance are:

a. Trend & Keyword Research

b. Title of Blog max up to 55-65 characters

c. Use of Title Tags & Meta Description

d. Relevant images with ALT tags

e. Proper use of Heading Tags

f. Internal Links to other blogs and webpages

g. Highlighted Texts

h. Sub-Heads & Bullets