Blogging is believed to be the best way for a website for generating quality leads these days but this believe is incomplete without proper strategy. Blogging helps a website to describe the products and services as per need of the customer which has a good impact on the “purchase motivation”. Now, the question is “What to write on the blogs?”; sharing company highlights including awards, picnics, annual day & other work environment qualities enough to nurture good leads? Are such blog posts really helpful in selling your service or products? I think these questions have already a image in your mind where you have excluded them, now, then what are the basic points or strategies to create a highly impactful, helpful, informational & attractive blogs?
Some points to ignite your website blogs:
Fulfill Buyer’s Interest:
A blog content must be focused on the Buyers interest, for this as a content creator, we try answering queries in the mind of buyers like why, what, how to; A service or product descriptive blog post not only educates the buyer about our business but also clears the challenges a client or a buyer is facing while making a purchase decision.
Feedbacks From Existing Customers:
A company or brand can increase trust in their new buyers by sharing feedbacks of already existing customer. Imagine, how impactful it can be if you share an interview of your existing customer where the obstacles in the mind of customer before purchasing your service & satisfaction after that could be shared!
Focus on a Specific Part:
A blog post focusing a particular topic creates a precise or valuable content which concisely addresses a particular challenge of a buyer. These types of posts would always resolve issues of a particular targeted audience, technically such posts are attractive to search engines, also as it helps search engines to understand the specific target of the posts and ranks them accordingly.
Need To Have SEO Friendly On-Page Elements:
SEO factors which must not be compromised for making a better search engine appearance are:
a. Trend & Keyword Research
b. Title of Blog max up to 55-65 characters
c. Use of Title Tags & Meta Description
d. Relevant images with ALT tags
e. Proper use of Heading Tags
f. Internal Links to other blogs and webpages
g. Highlighted Texts
h. Sub-Heads & Bullets