3 Tips To Engage Visitors On Your Website For Long

We live in a world of instant gratification and infinite distraction. From steady streams of information to regular interruptions from our smartphones, it is not shocking that the human attention span is now less.

Every website’s goal is to cut through that noise, grab a user’s attention and hold on to a longer period. Longer visits just do not translate to more engagements and conversions but also they mean that better search rankings on search engines.

Let’s take an example, Google loves the websites that keep people involved, and they heavily favor and give reward you according to your websites’ performance. So, keeping visitors on your website for the longest amount of time is incredibly important when it comes to being found on the page of Google.

With this, here are some of the points which help to make you understand the ways of involving users and keeping visitors on your website for a longer period:

  1. Making more involving content:-
  • If you have somehow clicked apparently harmless link only to find an unwieldy block of text, then you should be able to understand how important readability is in keeping visitors.
  • If the simple act of reading your content feels tough to understand, then users would leave the website.
  • To make your information easy to find, you ought to try to use bullets and descriptive subheadings also.
  • It is pretty well known that most of the people do not actually read on the web, they just scan and pick up the bits and pieces of what they are looking for.
  • So, you should create more involving contents for your visitors and significantly reduce the bounce rates too.
  1. Content should be unique:-
  • Grab visitors from going them and fetch their attention with clear messages and relevant content.
  • With all of the cookie-cutter templates and listicles, your readers paddle through on a daily basis, it is so much complex to make your website stand out from the crowd.
  • So, be imaginative in your posts and develop a unique & awesome voice or your website.
  1. Using Multimedia in your content:-
  • It is known to you that multimedia files tend to hold the viewer’s attention for a longer time.
  • Your visitors might not sit down and read a lot of words in your article, but they may listen to all of the same content in a single visit if it is conveyed via a video or audio.

Thus, hope this article gives you something insights on how to keep your visitors for a longer time on your website. With a bit of due diligence and following these best practices, you can engage those abandoning visitors and convert them into customers.

 

Methods For Increasing Leads Prospects While Blogging

Blogging is believed to be the best way for a website for generating quality leads these days but this believe is incomplete without proper strategy. Blogging helps a website to describe the products and services as per need of the customer which has a good impact on the “purchase motivation”. Now, the question is “What to write on the blogs?”; sharing company highlights including awards, picnics, annual day & other work environment qualities enough to nurture good leads? Are such blog posts really helpful in selling your service or products? I think these questions have already a image in your mind where you have excluded them, now, then what are the basic points or strategies to create a highly impactful, helpful, informational & attractive blogs?

Some points to ignite your website blogs:

Fulfill Buyer’s Interest:

A blog content must be focused on the Buyers interest, for this as a content creator, we try answering queries in the mind of buyers like why, what, how to; A service or product descriptive blog post not only educates the buyer about our business but also clears the challenges a client or a buyer is facing while making a purchase decision.

Feedbacks From Existing Customers:

A company or brand can increase trust in their new buyers by sharing feedbacks of already existing customer. Imagine, how impactful it can be if you share an interview of your existing customer where the obstacles in the mind of customer before purchasing your service & satisfaction after that could be shared!

Focus on a Specific Part:

A blog post focusing a particular topic creates a precise or valuable content which concisely addresses a particular challenge of a buyer. These types of posts would always resolve issues of a particular targeted audience, technically such posts are attractive to search engines, also as it helps search engines to understand the specific target of the posts and ranks them accordingly.

Need To Have SEO Friendly On-Page Elements:

SEO factors which must not be compromised for making a better search engine appearance are:

a. Trend & Keyword Research

b. Title of Blog max up to 55-65 characters

c. Use of Title Tags & Meta Description

d. Relevant images with ALT tags

e. Proper use of Heading Tags

f. Internal Links to other blogs and webpages

g. Highlighted Texts

h. Sub-Heads & Bullets